Back in June of 2014, Google Art Project began publishing street art images, archiving works by artists like INTI in France, El Seed in Tunisia, Nerf in Argentina. This month, the number of street art pieces meticulously cataloged on Google Art Project reached 10,000. The collection spans six continents, showcasing an art form that has historically been anything but forever. A mural by Kenny Scharf in Pasadena, California might be painted over in real life, erased to make room for something new, but in the digital realm, it lives on.
Google has a thing for immortality, and in conversations about Art Project’s street art project, the company is as fervent as it usually is. The goal of the online database is to “preserve” street art, “integrate [it] into your daily life,” make art and culture more accessible,” and “give projects bigger legs and a bigger voice.”
Artists receive full credit on the site, which doesn’t allow downloads and dates each piece according to when it actually appeared at its designated location. Navigating the site, one can experience audio tours, curated online exhibitions, and original artist stories. One tool channels the search engine’s “Im Feeling Lucky” option, surprising viewers with a new piece of art from around the world with the click of a “Surprise Me!” button. Another transforms stills into moving images, under the term GIF-ITI (a concept popularized by artist INSA).
Some street artists are reasonably hesitant about a corporation harnessing the power of street art under one URL. “Is Google doing this out of sheer art appreciation? Maybe,” Oakland-based street artist Eddie Colla explained to LA Times. “I don’t think they became the company they are because they’re not business savvy. My guess is there’s some angle on this to become the dominant site or portal that presents street art. There’s probably a monetary motive behind it.”
Nonetheless, Twitter, Facebook, Tumblr and Instagram have long been in the game or archiving street art before it fades into obscurity — Google Art Project, under the umbrella of Google Cultural Institute, is simply more organized. Check out a preview of the work that will live forever below. Let us know your thoughts on the project in the comments.
Mural by Maya Hayuk. Photo by Martha Cooper. Baltimore, MD. Station North Arts & Entertainment.
Dasic FernandezMural by Dasic Fernandez. Photo by Lois Stavsky. NYC. From the Bushwick Collective.
Brendan Monroe and Candybird
Wall by Brendan Monroe and Candybird. Pow! Wow! Hawaii. Hawaii.
CabaioMural by Cabaio. Photo by Lois Stavsky. NYC. From the Bushwick Collective.
“This City is Dope”This City is Dope. South Austin Popular Culture Center. 5th Street and Lamar Blvd. in Austin, Texas. South Austin Popular Culture Center.
EscifMural by Escif. Photo by David Muse. Baltimore, MD. Station North Arts & Entertainment.
Jarus “Avery”Jarus “Avery.” Photo by Mark Deff for WALL\THERAPY. Fedder Industrial Complex Rochester, NY. WALL/THERAPY.
RimxMural by Rimx. Photo by Lois Stavsky. NYC. From the Bushwick Collective.
CaseCase, “Martin Luther King, Jr.” “Photo by Erich S. Lehman for WALL\THERAPY. “Park Ave Neighborhood Rochester, NY. WALL/THERAPY.
Nikita NomerzTF Cornerstone. NYC. The Water Tank Project.
Phillip AdamsIndustrious Light: Ortlieb’s Brewery © 2014 City of Philadelphia Mural Arts Program/Phillip Adams. Photo by Steve Weinik. 3rd and Poplar Streets, Philadelphia. Philadelphia Mural Arts Program.
Rone and Aaron de la CruzWall by Rone and Aaron de la Cruz. Pow! Wow! Hawaii. Hawaii.
How and NosmPersonal Melody © 2012 City of Philadelphia Mural Arts Program/HOW and NOSM. Photo by Steve Weinik. 13th and Drury Streets, Philadelphia. Philadelphia Mural Arts Program.
Berlin WallTen original segments of the Berlin Wall at 5900 Wilshire Blvd. The Wende Museum. Los Angeles, CA.
Sabotaje Al Montaje“Mural House” by Sabotaje Al Montaje. Baton Rouge, LA. Museum of Public Art.